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SEO Manager - 1739


SEO Manager

  • Primary Location:
    Clonskeagh Office, Cluj - Napoca, Halifax, Hammersmith Office, Leeds, Malta, Remote
  • Contract Type:
  • Employment Basis:

Flexible benefits of your choice

Learning and development opportunities

25 days annual leave

Customized wellbeing programs

Extended health and travel insurances

Top trending technologies

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SEO Manager

This role offers an unparalleled opportunity to leverage your SEO skills on behalf of the gambling giant Flutter Entertainment Plc (FTSE 100 Company).

Reporting to the Senior SEO Manager based in Cluj, you'll be part of a high performing international team of SEO & ASO specialists, working on all Paddy Power Betfair & Skybet products. We are looking to expand our current team, this role can be based in Dublin, Cluj, Malta, London or Leeds.


Your role:

You will contribute to our current and future strategy by analyzing, evaluating & identifying opportunities, scalable website improvements & quick wins around Sports Events. You'll partner cross-functionally with Martech, PR, Commercial, Delivery & Product Managers, Content & Digital Marketing departments, amongst others, to implement these opportunities.


Key Responsibilities

  • Audit and analyze Flutter websites, search and crawl data, identify issues & opportunities, find root-causes and experiment with solutions to improve SEO performance at scale as well as focusing on specific Sports events
  • Implement and assist in the development of SEO solutions which drive growth, revenue and a high payback
  • Analyse & deconstruct competing websites, leading on meaningful business initiatives, to expand our audience targeting strategy, through relevant content / creation of new products to cater for user's needs
  • Analyse SERP features & identify missed content formats opportunities using structured data. Work with our agencies to expand our content strategy.
  • Compile technical SEO recommendations, analyse deliverables, communicate & celebrate our results with the relevant teams.
  • Collaborate with PR, Partnerships, Marketing & agencies, to deliver data driven outreach campaigns
  • Manage stakeholders: set & improve the ways of working with the relevant stakeholders, collaborate efficiently and regularly report/communicate SEO's business impact and progress to internal teams
  • Drive further improvements in the level of reporting across Search to develop a full view of measurement points, as well as the combined impact organic and paid search have on the business
  • Stay up-to-date with the latest trends and changes with SEO and major search engines


Essential Skills & Experience:

  • You have a demonstrable track record of driving outstanding business results through SEO for even the most complex global sites
  • You enjoy working with data and have experience with web and SEO analytics tools, such as Google Analytics, Google/Bing Webmaster Tools, Screaming Frog, Google Keyword Planner, Google Data Studio, AHREFs, SEMRush, MOZ, ScreamingFrog, Deepcrawl/Botify/OnCrawl.
  • Advanced Microsoft Excel skills or Python are also highly desired but not essential
  • Excellent technical knowledge. Has solid know-how if various JS Frameworks. Understands JavaScript and its potential impact on search performance is a core skill set within our team.
  • In-depth understanding of user journeys and audience research
  • Strategic thinker with strong knowledge of digital marketing and data



  • Be Customer Obsessed: Builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations; builds and delivers solutions that exceed customer expectations; prioritises customer satisfaction and builds commitment in others to provide outstanding service
  • Communicate Effectively: Provides clarity on goals; is effective in all types of communication; adjusts communication style to fit the audience; consistently communicates the vision and inspires, energises and motivates others throughout PPB; ensures others understand how their efforts positively impact the bigger picture
  • Make Quality Decisions: Makes quality, long and short-term evidence-based decisions considering various inputs and through collaborating effectively; regularly practices and encourages cross-functional problem solving and decision making.
  • Win Together: Gains trust and support of others; can establish and engage networks to get stuff done; seeks out opportunities to partner across organisational boundaries
  • Be Nimble: Is energised by new and unfamiliar situations and can learn quickly when faced with new situations and be open to new ideas and ways of working; proactively shares lessons learned across the organization
  • Be Hungry for Results: Drives teams in the matrix to achieve and exceed results with agility, pace and energy through high impact, bold and challenging objectives; always takes accountability for results and can cut across silos to make the right decisions that they and others can be proud of; develops a strong reputation with stakeholders for being trusted, fair and for doing what's right
  • Be Commercially Savvy: Aware of emerging external factors and changing market dynamics; has a good understanding of business drivers and the industry to guide decisions and lead others



Live and breathe the PPB culture:

  • Customer Obsessed: At PPB we lead the market by creating deep customer loyalty. We do this by delivering products and experiences our customers love.
  • Outcome Focused: At PPB, we are ruthlessly focused on the business outcomes we prioritise. We always see things through and judge ourselves against the impact, not the input.
  • Openly Curious: At PPB, we challenge ourselves to think differently, and we experiment to find new and disruptive ways to solve problems. We take time to reflect and listen to others to ensure we continuously improve.


…What Will I Get in Return?

  • Flexible working is our way of working! We're a diverse workforce and therefore a ‘one size fits all' approach isn't necessarily best. Whatever your personal needs may be, let's have a chat and see how we can accommodate them.
  • Travel opportunities (after the Covid madness is over) – Working on exciting projects with distributed teams there will be ample opportunities to visit some of our other European offices and development partners.
  • Career Progression – We're serious about developing our people. 6 global brands in 3 continents = endless opportunities. We're an FTSE 100 with a start-up soul, so if you enjoy working in a fast-paced, innovative environment, you'll get on here. There are many directions your career can move in; whether it's gaining promotion within the team or an international move.


The Fun Stuff:

  • Competitive salary and bonus scheme, wellbeing sessions, lots of great events (online for now) organized throughout the year by our own Ministry of Fun.
  • Once we're back in the office:
    • Daily breakfast
    • how fun it is to ride a scooter, play pool, table tennis or foosball in your office?


The Boring Stuff

  • Free underground parking, three Kitchen areas, Sharesave scheme, Udemy for Business, Management Training course,.


We operate under various brands including Betfair, FanDuel, FOX Bet, Full Tilt Poker, Paddy Power, PokerStars, Sky Bet,, Timeform, TVG Network & Adjarabet. We are online-led, mobile-led and sports-led: and our proprietary technology, unique products, and innovative marketing all combine to offer a superb experience to our five million customers worldwide.

By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record.If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective role within the company.



Close map
Blvd. 21 Decembrie 1989, no. 77, The Office building, Betfair Romania Development, Entrance A, 4th Floor, Cluj, Romania, 400124

This is who we are

Betfair Romania Development is the development powerhouse behind the FTSE 100 company Flutter Entertainment, located in Cluj-Napoca, Romania, since 2009.

We’re the employer of choice for over 900 highly skilled people in a wide range of Programming Languages, Information Security & Governance, Product & Program Management and Sports Operations.

We support an agile environment where bold ideas meet online innovation as the teams deliver excellence worldwide through 7 main project streams: Gaming, Customer Management, Infrastructure, Security, Data Warehouse, Marketing, and Risk & Trading.


We’re an international family of the talented and the brave. If you’re tired of business as usual and want to create something new, you’ll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Think Betfair. Experience Different.

This is your Challenge

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.