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SEO Executive - 2289


SEO Executive

  • Primary Location:
    Clonskeagh Office, Cluj - Napoca
  • Contract Type:
  • Employment Basis:

Flexible benefits of your choice

Learning and development opportunities

25 days annual leave

Customized wellbeing programs

Extended health and travel insurances

Top trending technologies

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Who we are:

Betfair Romania Development is the development powerhouse behind the Paddy Power Betfair Group. We are in Cluj-Napoca since 2009, now employing over 900 highly skilled professionals who cover a wide range of tech and non-tech areas such as development, data, information security, infrastructure, product and project management, digital marketing or sports operations.
We work on delivering unrivalled products across the industry, therefore being a Center of Excellence not only amongst PPB's European offices but also for supporting our colleagues at Sportsbet (AUS) and FanDuel (US) in creating a safe and exciting experience to our customers around the world.

At Betfair Romania Development, we know that an inclusive workplace makes for more engaged employees. As an industry leader, we continuously strive to maintain and grow a diverse and inclusive environment whilst also ensuring that we set the standards in ethical conduct and corporate responsibility.


Why Betfair?

Think Betfair. Experience Different.
It is no question that we, as a business, thrive on leveraging the power of people. We have a passion for innovation and a pace of change that creates a whirlwind of opportunities. At Betfair Romania Development, we believe in experiencing different. If you're tired of business as usual and want to create something new, you'll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Welcome to software development with a difference.


The role:


This role offers an unparalleled opportunity to leverage your understanding of SEO on behalf of one of the world's leading betting operators. The role sits within the Search team with accountability of managing SEO & ASO across the Betfair International business.

Reporting to the SEO Manager, your primary responsibility is to help develop & implement the International SEO strategy across all of our products. You will support the SEO Manager on projects and product features end to end, and you will be responsible for helping us achieve global scale. You will contribute to our current and future strategy by analysing and evaluating the top SEO opportunities. You'll partner cross-functionally with Product/Content/Commercial to implement these opportunities.


Key Responsibilities:


  • Assist in the development of International SEO strategies that drive growth, revenue and payback across our business
  • Audit and analyze our websites, crawl data, identify issues, find root-causes, and experiment with solutions at scale in order to improve SEO performance
  • Responsible for compiling SEO recommendations, analysing deliverables and results to internal teams
  • Collaborate with the team to develop new, scalable ideas for growth
  • Lead on meaningful business initiatives, to expand our keyword targeting strategy
  • Ensure all team members are receiving sufficient support and training to give them the knowledge to expertly carry out their roles and enable them to perform to the highest degree
  • Drive further improvements in the level of reporting across Search to develop a full view of measurement points, as well as the combined impact organic and paid search have on the business.
  • Conduct ad hoc and ongoing analyses, build reporting dashboards and regularly report/communicate SEO's business impact and progress to internal teams
  • Leverage customer insights and analytics to continually optimise campaigns
  • Stay up-to-date with the latest trends and changes with SEO and major search engines


Essential Skills & Experience:


  • Experience (1+ year) in a dedicated Search Engine Marketing role. You have a demonstrable track record of driving outstanding business results through SEO for even the most complex global sites
  • You enjoy working with data and have experience with web and SEO analytics tools, such as Google Analytics, Google/Bing Webmaster Tools, Screaming Frog, Google Keyword Planner, Google Data Studio, AHREFs, SEMRush, MOZ, ScreamingFrog, Deepcrawl/Botify/OnCrawl. Advanced Microsoft Excel skills are also highly desired (v lookups, pivot tables, if statements, etc)
  • In-depth understanding of user journeys and audience research
  • Strategic thinker with strong knowledge of digital marketing and data


Behavioral competencies:


  • Be Customer Obsessed: Builds and maintains strong relationships with stakeholders; champions the needs of customers and the importance of exceeding expectations; builds and delivers solutions that exceed customer expectations; prioritises customer satisfaction and builds commitment in others to provide outstanding service
  • Communicate Effectively: Provides clarity on goals; is effective in all types of communication; adjusts communication style to fit the audience; consistently communicates the vision and inspires, energises and motivates others; ensures others understand how their efforts positively impact the bigger picture
  • Make Quality Decisions: Makes quality, long and short-term evidence-based decisions considering various inputs and through collaborating effectively; regularly practices and encourages cross-functional problem solving and decision making
  • Win Together: Gains trust and support of others; can establish and engage networks to get stuff done; seeks out opportunities to partner across organisational boundaries
  • Be Nimble: Is energised by new and unfamiliar situations and can learn quickly when faced with new situations and be open to new ideas and ways of working; proactively shares lessons learned across the organization
  • Be Hungry for Results: Drives teams in the matrix to achieve and exceed results with agility, pace and energy through high impact, bold and challenging objectives; always takes accountability for results and can cut across silos to make the right decisions that they and others can be proud of; develops a strong reputation with stakeholders for being trusted, fair and for doing what's right
  • Be Commercially Savvy: Aware of emerging external factors and changing market dynamics; has a good understanding of business drivers and the industry to guide decisions and lead others


What you can expect:

• 25 days of annual leave
• Sharesave scheme
• „Flexible Benefits” of your choice
• Private health insurance (includes dental insurance and health assessments)
• Free parking
• Thousands of courses online through ‘Udemy'
• Working from home options


Ways of working:

Flexible working is our way of working! We're a diverse workforce and therefore a 'one size fits all' approach isn't necessarily best. Whatever your personal needs may be, let's have a chat and see how we can accommodate them;

We thank all applicants for their interest, however only the suitable candidates will be contacted for an interview.

By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record. If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair role.

Close map
Blvd. 21 Decembrie 1989, no. 77, The Office building, Betfair Romania Development, Entrance A, 4th Floor, Cluj, Romania, 400124

This is who we are

Betfair Romania Development is the development powerhouse behind the FTSE 100 company Flutter Entertainment, located in Cluj-Napoca, Romania, since 2009.

We’re the employer of choice for over 900 highly skilled people in a wide range of Programming Languages, Information Security & Governance, Product & Program Management and Sports Operations.

We support an agile environment where bold ideas meet online innovation as the teams deliver excellence worldwide through 7 main project streams: Gaming, Customer Management, Infrastructure, Security, Data Warehouse, Marketing, and Risk & Trading.


We’re an international family of the talented and the brave. If you’re tired of business as usual and want to create something new, you’ll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Think Betfair. Experience Different.

This is your Challenge

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.