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CRM Executive - 2570


CRM Executive

  • Primary Location:
    Cluj - Napoca
  • Contract Type:
  • Employment Basis:

Flexible benefits of your choice

Learning and development opportunities

25 days annual leave

Customized wellbeing programs

Extended health and travel insurances

Top trending technologies

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The Role...

The CRM Executive will report into the CRM Promotions Manager - Global, Sports. The role will assist with all Sportsbook CRM and promotions for the region - content, promotional execution, communications, and results within the allocated region.

What You'll be Doing... 

  • Help deliver the Sportsbook CRM Strategy for the Romania market to include all programmes such as Cross Sell, Onboarding, Welcome, Conversion, Retention, Cross Sell, Upsell, Churn Prevention and Reactivation. Work with execution teams to implement.
  • Coordinate all CRM activities with all sports teams including Brand, Content, Trading, Delivery etc..
  • Work with the central CRM Team to come up with global promotional activities.
  • Assist on selected global CRM activities through all stages from concept to delivery.
  • Assist on delivering test plans to ensure best practice communication, optimal budget spend and positive ROI on all campaigns.
  • Help deliver relevant and up to date information to our growing customer base through all channels.
  • Work independently to identify and deliver untapped CRM potential.
  • Manage a number of key cross-business relationships.
  • Assist on reporting of key metrics on betting and CRM activity.
  • Strive to improve the localisation of our sports product to serve our Romanian customers.

What We're Looking For... 


  • Marketing degree and/or equivalent experience in a CRM/marketing role.
  • Fluent in English and Romanian.
  • Passionate about Sports.
  • Highly structured and the ability to deliver top quality work on multiple projects simultaneously.
  • Proven ability to execute all aspects of a project from a conception to completion.
  • Ability and flexibility to work well under tight deadlines.
  • Collaborative team player with the ability to foster good working relationships.
  • Familiarity with MS Office products with at least intermediate Excel skills.


  • Knowledge and understanding of the online gaming and Sportsbook industry in Romania
  • Previous CRM Sportsbook experience in regional markets
  • Proven Content and/or Localisation experience


What you can expect

• 25 days of annual leave;
• Sharesave scheme;
• „Flexible Benefits” of your choice;
• Private health insurance (includes dental insurance and health assessments);
• Thousands of courses online through ‘Udemy'
• Working from home options

Ways of working:

Flexible working is our way of working! We're a diverse workforce and therefore a 'one size fits all' approach isn't necessarily best. Whatever your personal needs may be, let's have a chat and see how we can accommodate them;
We thank all applicants for their interest, however only the suitable candidates will be contacted for an interview.

By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record.If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective in the company.

Close map
Cluj - Napoca
Blvd. 21 Decembrie 1989, no. 77, The Office building, Betfair Romania Development, Entrance A, 4th Floor, Cluj, Romania, 400124

This is who we are

Betfair Romania Development is the development powerhouse behind the FTSE 100 company Flutter Entertainment, located in Cluj-Napoca, Romania, since 2009.

We’re the employer of choice for over 900 highly skilled people in a wide range of Programming Languages, Information Security & Governance, Product & Program Management and Sports Operations.

We support an agile environment where bold ideas meet online innovation as the teams deliver excellence worldwide through 7 main project streams: Gaming, Customer Management, Infrastructure, Security, Data Warehouse, Marketing, and Risk & Trading.


We’re an international family of the talented and the brave. If you’re tired of business as usual and want to create something new, you’ll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Think Betfair. Experience Different.

This is your Challenge

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.