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Conversion Manager - Betfair International - 2382


Conversion Manager - Betfair International

  • Primary Location:
    Cluj - Napoca
  • Contract Type:
  • Employment Basis:

Flexible benefits of your choice

Learning and development opportunities

25 days annual leave

Customized wellbeing programs

Extended health and travel insurances

Top trending technologies

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Who we are:

Betfair Romania Development is the development powerhouse behind the Paddy Power Betfair Group. We are in Cluj-Napoca since 2009, now employing over 900 highly skilled professionals who cover a wide range of tech and non-tech areas such as development, data, information security, infrastructure, product and project management, digital marketing or sports operations.

We work on delivering unrivalled products across the industry, therefore being a Center of Excellence not only amongst PPB's European offices, but also for supporting our colleagues at Sportsbet (AUS) and FanDuel (US) in creating a safe and excitement experience to our customers around the world.

At Betfair Romania Development, we know that an inclusive workplace makes for more engaged employees. As an industry leader, we continuously strive to maintain and grow a diverse and inclusive environment whilst also ensuring that we set the standards in ethical conduct and corporate responsibility.

Why Betfair?

Think Betfair. Experience Different.
It is no question that we, as a business, thrive on leveraging the power of people. We have a passion for innovation and a pace of change that creates a whirlwind of opportunities. At Betfair Romania Development, we believe in experiencing different. If you're tired of business as usual and want to create something new, you'll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Welcome to software development with a difference.


The Role

The International Conversion manager, is responsible for optimising customer journeys from digital marketing content to the Betfair International websites across all regions and products. With a particular focus on new customer acquisition, the Conversion Manager will apply test and learn methodologies to landing pages, driving conversion metrics over time and improving funnel metrics. Reporting to the Head of Marketing Tooling, they will be responsible for improving our funnel to achieve business objectives, engaging our customer base and helping us to differentiate against our competition.

The successful candidate will need to work very closely with all members of the Digital Performance team as well as the wider Digital function to ensure that testing plans are understood and agreed. Taking the results from these tests, compiling the insights and using them to make data driven decisions will form the basis of the role day-to-day.


What You'll Be Doing....

  • Be recognised as the subject matter expert for the marketing conversion funnel.
  • Own all marketing A/B testing throughout the customer journey
  • Deliver insights into customer journeys, identifying pain points and detailing user drop off points.
  • Deliver a localised approach and understand in each market we operate
  • Drive performance making recommendations on UX, CMS & capability improvements
  • Create and maintain a Marketing Metrics Dashboard to provide conversion visibility to the business.
  • Develop a process for quickly and easily identifying parts of a given journey that are broken.
  • Develop a close relationship with Product teams in order to get frequent access to site optimisation testing tools and make recommendations for marketing specific tools where relevant
  • Report frequently against progress of our conversion strategies suggesting opportunities to scale to additional markets and channels.
  • Build a cross-team culture of learning and development, both within your own team and other marketing and commercial stakeholders.
  • Proactive approach to identifying opportunities across our key channels and markets
  • Working closely with our product and tech teams to improve and define how technology can advance our conversion strategy.
  • Demonstrate conversion thought leadership, foster productive business relationships and work to ensure our conversion priorities are represented on the product roadmap.
  • Contribute to marketing effectiveness by identifying short-term and long-term opportunities/issues  


What We're Looking For...

  • A track record of improving conversion rates over time within a digital business
  • Demonstrable experience of driving change, ability to identify and change key business processes in order to improve the quality and impact of acquisition campaigns.
  • Strong leadership qualities and a proven ability to motivate and influence people to deliver results
  • Extensive experience of stakeholder management.
  • Digitally savvy – a strong understanding of the digital landscape and the ability to stay in front of the competition
  • Must have competent skill level with:
    • HTML & CSS
    • Microsoft Excel
    • Google Analytics
  • Must have a successful track record as an analyst in a high volume, data-rich, complex online business, including excellent understanding of data and analytical technical infrastructure
  • Naturally inquisitive mind-set: wants to understand behaviour, look for patterns, find new problems/solutions.


What you can expect:

• 25 days of annual leave;
• Sharesave scheme;
• „Flexible Benefits” of your choice;
• Private health insurance (includes dental insurance and health assessments);
• Free parking;
• Thousands of courses online through ‘Udemy'
• Working from home options

Ways of working:

Flexible working is our way of working! We're a diverse workforce and therefore a 'one size fits all' approach isn't necessarily best. Whatever your personal needs may be, let's have a chat and see how we can accommodate them;
We thank all applicants for their interest, however only the suitable candidates will be contacted for an interview.

By submitting your application online, you agree that: your details will be used to progress your application for employment. If your application is successful, your details will be used to administer your personnel record.If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective in the company.

Close map
Cluj - Napoca
Blvd. 21 Decembrie 1989, no. 77, The Office building, Betfair Romania Development, Entrance A, 4th Floor, Cluj, Romania, 400124

This is who we are

Betfair Romania Development is the development powerhouse behind the FTSE 100 company Flutter Entertainment, located in Cluj-Napoca, Romania, since 2009.

We’re the employer of choice for over 900 highly skilled people in a wide range of Programming Languages, Information Security & Governance, Product & Program Management and Sports Operations.

We support an agile environment where bold ideas meet online innovation as the teams deliver excellence worldwide through 7 main project streams: Gaming, Customer Management, Infrastructure, Security, Data Warehouse, Marketing, and Risk & Trading.


We’re an international family of the talented and the brave. If you’re tired of business as usual and want to create something new, you’ll love it here. Quick-thinking, adaptable and disruptive, we believe the future is what you make it. Think Betfair. Experience Different.

This is your Challenge

We are part of Flutter Entertainment, a global sports betting, gaming and entertainment provider for over thirteen million customers worldwide.

Established in 2019, Flutter merged with The Stars Group in 2020. As the parent company Flutter Entertainment now has a host of brands that sit under it including Paddy Power and Betfair (PPB), Sky Betting and Gaming, PokerStars, Full Tilt Timeform, oddchecker, Sporting Life, SportsBet, Bet Easy in Australia, FOX Bet, TVG and FanDuel in the US.

Across the globe, Flutter employs over 14,000 people across more than 40 offices and over 600 retail sites. We pride ourselves on being a responsible operator, committed to making a positive contribution to the communities we operate within.